Google Marketing Platform
About
Google Marketing Platform is an integrated suite of advertising and analytics tools used to manage digital marketing campaigns. It enables the user to plan, execute, measure, and optimize media and customer experiences across multiple chann...
Related Skills
Browse the most common related skills to this skill, based on the last 5 months of job postings data.
How does Lightcast define a skill?
Ad serving is the process of delivering digital advertisements to individual users through an ad server. It involves the technical management and optimization of ad campaigns, as well as the tracking and analysis of ad performance data. Ad serving requires a specialized skill set that includes knowledge of ad formats, targeting options, ad networks, and analytics tools. A skilled ad server can help advertisers achieve their marketing goals by delivering ads to the right audience, at the right time, and in the right format.
Digital Marketing Tags refers to the ability to use and manage various types of code snippets on a website to track user behavior and traffic. This skill involves understanding different types of tags such as UTM parameters, retargeting tags, and conversion tracking tags. It also includes proficiency in using tag management systems like Google Tag Manager. Mastery of this skill enables effective tracking of marketing campaigns, optimization of website performance, and improved decision-making through data analysis.
Google Display & Video 360 refers to a digital advertising platform used to plan, buy, and manage display and video advertising campaigns across multiple channels. It is used to coordinate audience targeting, inventory selection, and campaign delivery within marketing operations. The skill involves monitoring performance data and adjusting campaigns to support advertising objectives and budget management.
Google Search Ads 360 refers to the ability to manage and optimize search advertising campaigns through Google Search Ads 360. It is used to plan campaign structure, control bids and budgets, and track performance across search channels. The skill supports ongoing campaign analysis, reporting, and adjustments to improve efficiency and alignment with business goals.
Kenshoo (Marketing Software) refers to a digital marketing platform that enables users to manage and optimize advertising campaigns across various channels, including search engines and social media. This skill encompasses the ability to analyze performance data, automate bidding strategies, and allocate budgets effectively to enhance campaign outcomes. Knowledge of Kenshoo (Marketing Software) is utilized to improve targeting, increase return on investment, and streamline marketing efforts through data-driven decision-making.
Lightcast Skills Taxonomy
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The Lightcast Skills Taxonomy delivers clarity by allowing everyone to speak the same language. Use our APIs to articulate your skills needs, and leave the details to us: our dedicated team of taxonomists and engineers cleans, checks, and updates each entry so that you always have the most accurate and up-to-date picture of the labor market.
Are you a nonprofit pursuing a public good? Lightcast Skills APIs are freely available to you because we believe in using data for good and creating a labor market that works for everyone. Through the shared language of skills, we can enable a world where every worker and every job can find their best fits as efficiently and easily as possible.
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Lightcast Skills Resources
Degree Requirements are Dropping—But They’re Still Higher for AI Jobs
He Tried College Three Times. Then He Found a Career With No Ceiling.
The Rise of Fractional Leadership
About
Google Marketing Platform is an integrated suite of advertising and analytics tools used to manage digital marketing campaigns. It enables the user to plan, execute, measure, and optimize media and customer experiences across multiple chann...
Related Skills
Browse the most common related skills to this skill, based on the last 5 months of job postings data.
How does Lightcast define a skill?Ad serving is the process of delivering digital advertisements to individual users through an ad server. It involves the technical management and optimization of ad campaigns, as well as the tracking and analysis of ad performance data. Ad serving requires a specialized skill set that includes knowledge of ad formats, targeting options, ad networks, and analytics tools. A skilled ad server can help advertisers achieve their marketing goals by delivering ads to the right audience, at the right time, and in the right format.
Digital Marketing Tags refers to the ability to use and manage various types of code snippets on a website to track user behavior and traffic. This skill involves understanding different types of tags such as UTM parameters, retargeting tags, and conversion tracking tags. It also includes proficiency in using tag management systems like Google Tag Manager. Mastery of this skill enables effective tracking of marketing campaigns, optimization of website performance, and improved decision-making through data analysis.
Google Display & Video 360 refers to a digital advertising platform used to plan, buy, and manage display and video advertising campaigns across multiple channels. It is used to coordinate audience targeting, inventory selection, and campaign delivery within marketing operations. The skill involves monitoring performance data and adjusting campaigns to support advertising objectives and budget management.
Google Search Ads 360 refers to the ability to manage and optimize search advertising campaigns through Google Search Ads 360. It is used to plan campaign structure, control bids and budgets, and track performance across search channels. The skill supports ongoing campaign analysis, reporting, and adjustments to improve efficiency and alignment with business goals.
Kenshoo (Marketing Software) refers to a digital marketing platform that enables users to manage and optimize advertising campaigns across various channels, including search engines and social media. This skill encompasses the ability to analyze performance data, automate bidding strategies, and allocate budgets effectively to enhance campaign outcomes. Knowledge of Kenshoo (Marketing Software) is utilized to improve targeting, increase return on investment, and streamline marketing efforts through data-driven decision-making.
Lightcast Skills Taxonomy
Looking for a specific skill? Search our library. Explore 35,000+ skills that we've collected from hundreds of millions of job postings, resumes, and online profiles.
The Lightcast Skills Taxonomy delivers clarity by allowing everyone to speak the same language. Use our APIs to articulate your skills needs, and leave the details to us: our dedicated team of taxonomists and engineers cleans, checks, and updates each entry so that you always have the most accurate and up-to-date picture of the labor market.
Are you a nonprofit pursuing a public good? Lightcast Skills APIs are freely available to you because we believe in using data for good and creating a labor market that works for everyone. Through the shared language of skills, we can enable a world where every worker and every job can find their best fits as efficiently and easily as possible.
Browse Skill Categories
Lightcast Skills Resources
Degree Requirements are Dropping—But They’re Still Higher for AI Jobs
He Tried College Three Times. Then He Found a Career With No Ceiling.
The Rise of Fractional Leadership
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This skill is part of the Lightcast Skills Taxonomy, a library of over 35,000 job related skills. It is the standard used by higher education institutions, public sector organizations and Fortune 500 companies around the globe.