Unique Skill ID: KS122DC6F8FY4XF4XY0S

Copy Testing

Copy testing is a specialized skill in marketing research that involves analyzing the effectiveness and impact of advertising or marketing materials. This process typically involves focus groups, surveys, or other types of consumer feedback to determine whether the copy resonates with the target audience, inspires the desired action, and reflects the brand and messaging accurately. Skilled copy testers measure the appeal, clarity, and credibility of the copy and recommend modifications to improve its effectiveness.

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