Unique Skill ID: KS126585ZF1VLKFXYFLT

Marketing Mix Modeling

Marketing Mix Modeling is the process of analyzing and quantifying the impact of various marketing elements, such as price, promotion, product, and placement, on sales or other performance indicators. It is a specialized skill that involves statistical analysis and modeling techniques to understand the contributions of different marketing activities and optimize marketing strategies for maximum return on investment. The aim of Marketing Mix Modeling is to provide data-driven insights to improve decision making, predict outcomes, and drive business growth.

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