Many colleges and universities looking to grow enrollment (or at least maintain it) are turning their focus to the adult learner market.
And it makes sense: As the high school graduate pipeline dries up and a rapidly evolving economy amplifies the need for life-long learning and upskilling, working adults look set to comprise a growing slice of the prospective student pie. Use this worksheet to help you ask the right questions, get the right answers, and meet the unique needs of this increasingly strategic market.
See it in action
Watch an example market research workflow, focused on adult learners, in Analyst.