As higher education evolves to meet the demands of today’s learners and labor market, one thing is becoming increasingly clear: skills are the common language of the learn-and-work ecosystem. More and more, employers in both the public and private sectors are hiring based on skills, and students are seeking educational pathways that will teach those skills, and help them signal the value of what they’ve learned to employers.
For colleges and universities, this means that traditional approaches to program review—which usually happen solely at the level of programs, industries, and occupations—are no longer enough.
To stay relevant and competitive, institutions need to adopt a skills-based approach to program review. Skills data offers three unique advantages that make it essential for understanding market demand and maintaining program alignment in today’s world. Here’s why:
1. Skills Are Real-Time Indicators of Change
Today, the labor market is evolving faster than ever—and nowhere is that change more visible than at the level of skills. While job titles and occupational codes may take years to shift, the underlying skills employers seek can change in a matter of months. By the time changes show up in official occupation classifications (i.e. SOC codes), or even job titles, the best time to start adapting may have already passed.
You can see this trend at work in the way “Amazon Web Services” appeared as a skill in employer job postings much earlier and more frequently than it did as a formalized job title.
A skills-based approach allows institutions to monitor these labor market shifts as they happen. Because skills data – and the Lightcast skills taxonomy in particular – captures emerging trends in real time, it enables program leaders to spot new employer demands early and adjust curriculum accordingly. This agility ensures that academic offerings remain relevant—not just today, but tomorrow as well.
2. Skills Enable More Personalized, Precise Alignment
In higher education, labor market research is typically done at the industry (NAICS code) or occupation (SOC code) level, and then connected back to academic programs using a crosswalk, like the CIP-to-SOC crosswalk developed by the National Center for Education Statistics.
For example, manufacturing businesses and jobs are scattered all over the country. But the unique skills valued by employers in your region will change based on the specific kind of manufacturing they do (automotive, aerospace, semiconductor, etc.) and the particular products they’re producing.
Likewise, the engineering or advanced manufacturing courses offered at your institution will (or should) teach skills that are well suited to the unique needs of manufacturers in your area.
A skill-based review can highlight how your unique programs meet the unique needs of employers in your region – opening the door to more targeted program development, stronger employer partnerships, and ultimately better student outcomes.
Screenshot from Skillabi's "My Programs" report
3. Skills Are the Language of Career Relevance
Today’s prospective students are increasingly focused on learning specific skills that lead to clear career outcomes. Similarly, when employers recruit talent, they’re increasingly focused on skills and competencies more than degrees and alma maters.
By grounding your program research and marketing in skills data, you’re speaking a language that both students and employers understand. This helps you clearly demonstrate the value and relevance of your programs – whether you’re updating a webpage, writing a grant proposal, or sitting down with an industry partner. Skills make the connection between education and employment more visible, more credible, and more compelling.
Getting Started with Skills-Based Program Research
Embracing a skills-based approach doesn’t just mean gathering a different type of data—it means equipping faculty and program leaders with the tools to interpret and act on that data effectively. That’s where Lightcast’s Skillabi platform comes in.
Skillabi makes it easy for colleges and universities to implement skills-based program research by closing the gap between learning content and labor market insight. Here’s how:
Curriculum-to-skill mapping, made easy
Skillabi automatically analyzes your programs’ content and maps it to in-demand labor market skills. This gives program leaders a clear, skills-based snapshot of what their curriculum is teaching, and how it aligns with current employer demand.An objective, data-driven measure of market alignment
After connecting your program content to our comprehensive labor market data, Skillabi generates a Program-to-Occupation Alignment Score that provides an objective snapshot of how well each academic program is aligned to the skill requirements of relevant target occupations.Actionable insight for strategic decisions
Rather than overwhelming educators and administrators with raw data, Skillabi delivers targeted insights that academic leaders can use to make strategic curriculum changes and program decisions. It also makes it easy to model the impact of adding suggested skills to curriculum and helps you discover relevant, high-growth occupations for your grads based on skill alignment and real-world career pathways.
Skillabi empowers your team to embrace the full potential of skills-based program review—making your offerings more responsive, more competitive, and more aligned with the needs of both learners and the labor market.
Ready to get started? Contact us to see how Skillabi can help your institution lead with skills.
See Skillabi in action
Contact us to request a personalized walkthrough of Skillabi.
