Don’t miss our upcoming webinar, where we’ll explore the innovative and data-driven talent attraction strategy that earned Action Greensboro the 2024 Best Communications Strategy in Economic Development award and was recognized as a finalist for the Best Use of Data with Lightcast at the City Nation Place Awards. Designed for economic and workforce development professionals, this session offers an inside look at this award-winning campaign, along with how they leveraged Lightcast's labor market data to set a new standard for revitalizing communities and building a future-ready workforce.
Expect an engaging experience with practical takeaways and an opportunity to join a live Q&A with Cecelia Thompson, Executive Director at Action Greensboro. Check out the story in advance, bring your questions, and get ready for an inspiring story of community transformation.
WEBINAR | Thursday December 5th
Greensboro's Out-of-the-Box Approach to Talent Attraction
Speakers
Cecelia Thompson
Executive Director, Action Greensboro
Gareth Blayney
Account Executive, Lightcast
John Wannemacher
VP of Marketing, Lightcast
Key Topics
Explore how Greensboro, North Carolina is addressing demographic shifts, such as an aging population, and reshaping its city identity through recruitment efforts aimed at "Boomerangs" (former Greensboro residents).
Deep dive into Greensboro's bold talent attraction strategy, which recently garnered international recognition for its innovative and data-driven campaign: "You Grew Up, So Did Greensboro." Get a first-hand look at this multi-touch and highly personalized approach.
Learn how Action Greensboro leverages Lightcast's labor market data to revitalize communities and build a future-ready workforce.
