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Lightcast Occupations Taxonomy
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Director of Marketing

A Director of Marketing manages the development and execution of a marketing strategy for a business, organization, particular product or group of products. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.

Occupation Hierarchy and Tags

Career AreaMarketing and Public Relations
Occupation GroupMarketing Managers
OccupationMarketing Manager
Specialized OccupationDirector of Marketing
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This occupation is part of the Lightcast Occupation Taxonomy, a library of over 1,800 job occupation categories. It is the standard used by higher education institutions, public sector organizations and Fortune 500 companies around the globe.

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