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Lightcast Occupations Taxonomy
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Product Marketing Manager

A Product Marketing Manager manages and coordinates marketing activities for a single product line within a company's portfolio. Works within larger marketing team. Monitors demand for the product line. Identifies potential new customers; develops strategies for increasing sales or market share.

Occupation Hierarchy and Tags

Career AreaMarketing and Public Relations
Occupation GroupMarketing Managers
OccupationMarketing Manager
Specialized OccupationProduct Marketing Manager
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This occupation is part of the Lightcast Occupation Taxonomy, a library of over 1,800 job occupation categories. It is the standard used by higher education institutions, public sector organizations and Fortune 500 companies around the globe.

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