Lightcast Occupations Taxonomy
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Product Marketing Manager
A Product Marketing Manager manages and coordinates marketing activities for a single product line within a company's portfolio. Works within larger marketing team. Monitors demand for the product line. Identifies potential new customers; develops strategies for increasing sales or market share.
Occupation Hierarchy and Tags
Career AreaMarketing and Public Relations
Occupation GroupMarketing Managers
OccupationMarketing Manager
Specialized OccupationProduct Marketing Manager
Version7.23.0
Related Occupations
Browse the most common related occupations, based on the last 5 months of job postings data.
How does Lightcast define an occupation?Lightcast Occupation Taxonomy

Occupation Hierarchy and Tags
Career AreaMarketing and Public Relations
Occupation GroupMarketing Managers
OccupationMarketing Manager
Specialized OccupationProduct Marketing Manager
Version7.23.0
Related Occupations
Browse the most common related occupations, based on the last 5 months of job postings data.
How does Lightcast define an occupation?Lightcast Occupation Taxonomy

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This occupation is part of the Lightcast Occupation Taxonomy, a library of over 1,800 job occupation categories. It is the standard used by higher education institutions, public sector organizations and Fortune 500 companies around the globe.