External Affairs involves managing and coordinating a company's interactions and relationships with external stakeholders such as customers, investors, media, regulators, and other organizations. It requires a deep understanding of public relations, corporate communication, government affairs, and stakeholder engagement. The goal of External Affairs is to build and maintain the company's reputation, strengthen its brand image, and ensure business growth and success.

Fact Sheets is a document that presents facts in a concise and organized manner to provide information to a specific target audience. It requires specialized skills as it involves researching, organizing and presenting information in a compelling and easy-to-understand format. Writing a fact sheet requires attention to detail, accuracy, and formatting to ensure that the information is clear and well-presented. The goal of a fact sheet is to present information that is accurate, concise, and relevant to the readers.

Political Communications refers to the process of conveying information and messages related to political issues, policies, and campaigns to various audiences. This skill encompasses the analysis of public opinion, media strategies, and messaging techniques that influence political discourse and voter behavior. Knowledge of Political Communications is used to craft effective communication strategies, engage stakeholders, and manage public relations in the political arena.

Press Conference refers to a formal event where individuals or organizations present information to the media and answer questions from journalists. This skill involves the preparation and delivery of key messages, as well as the management of audience interactions to ensure clarity and transparency. Knowledge of Press Conference techniques is used to effectively communicate important announcements, address public concerns, and shape public perception through strategic messaging.

Public Affairs is a strategic communication skill that focuses on building and maintaining relationships with key stakeholders who have an interest in an organisation's operations. This skill involves understanding and managing the perspectives of various stakeholders such as politicians, customers, local communities, shareholders, trade associations, and think tanks. It is used to foster a positive image of the organisation, facilitate open communication, and ensure that the organisation's actions align with stakeholder expectations and societal norms.