Unique Skill ID: ES3CDF4F5564949F81DB
Go-to-Market Strategy
Go-to-market strategy refers to the process of launching a new product or service into a market through a predefined strategy that covers everything from product development to marketing and sales. It is a specialized skill that involves understanding the target audience, analyzing the competition, creating a unique value proposition, developing effective messaging, choosing the right channels for distribution, and measuring success. A well-defined go-to-market strategy can increase the chances of success, minimize risk and maximize return on investment.
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