Unique Skill ID: KS1231K75PP5CD1Y3J5M

Display Advertising

Digital display advertising is graphic advertising on Internet websites, apps or social media through banners or other advertising formats made of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.

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This Skill is part of Lightcast Open Skills, a library of over 32,000 skills used by schools, communities, and businesses that has become the standard language.
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Contextual AdvertisingDigital MarketingGoogle AdsGoogle Ads CertificationGoogle Analytics CertificationLanding Page OptimizationOrganic SearchPay Per ClickRetargetingSearch Engine Marketing

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