Unique Skill ID: KS1256V72T3PMM5X9R0X
Integrated Marketing Communications
Marketing communications refers to the use of different marketing channels and tools in combination. Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, social media and promotion to public relations.
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