Unique Skill ID: BGS20FBC5D71F4590933

Attribution Modeling

Attribution Modeling is a marketing analytics technique used to evaluate and assign credit to different touchpoints along the customer journey, in order to determine which marketing channels are most effective in driving conversions. It is a specialized skill that requires expertise in data analysis, statistical modeling, and marketing strategy. A good attribution model should take into account customer behavior, conversions, and the attribution model selected. Its purpose is to optimize marketing efforts, increase ROI, and inform future campaigns for maximum effectiveness.

This Skill is part of Lightcast Open Skills, a library of over 32,000 skills used by schools, communities, and businesses that has become the standard language.
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