External Communication Strategy refers to the ability to develop and implement effective communication plans for an organization's external stakeholders. This skill involves identifying key messages, selecting appropriate communication channels, and timing communications to maximize impact. It requires understanding of public relations, media relations, and digital communication platforms. Proficiency in this skill also includes crisis communication management, brand representation, and the ability to tailor messages to diverse audiences.

Fact Sheets is a document that presents facts in a concise and organized manner to provide information to a specific target audience. It requires specialized skills as it involves researching, organizing and presenting information in a compelling and easy-to-understand format. Writing a fact sheet requires attention to detail, accuracy, and formatting to ensure that the information is clear and well-presented. The goal of a fact sheet is to present information that is accurate, concise, and relevant to the readers.

Press Conference refers to a formal event where individuals or organizations present information to the media and answer questions from journalists. This skill involves the preparation and delivery of key messages, as well as the management of audience interactions to ensure clarity and transparency. Knowledge of Press Conference techniques is used to effectively communicate important announcements, address public concerns, and shape public perception through strategic messaging.

Public Affairs is a strategic communication skill that focuses on building and maintaining relationships with key stakeholders who have an interest in an organisation's operations. This skill involves understanding and managing the perspectives of various stakeholders such as politicians, customers, local communities, shareholders, trade associations, and think tanks. It is used to foster a positive image of the organisation, facilitate open communication, and ensure that the organisation's actions align with stakeholder expectations and societal norms.

Strategic Communication is the ability to strategically plan, develop, and convey messages and information to key stakeholders in a clear, persuasive, and compelling manner. Users of this skill align communication efforts with organizational goals and objectives to achieve desired outcomes and foster understanding, trust, and engagement. By tailoring messages to target audiences and leveraging effective channels, practitioners of this skill contribute to the overall success and reputation of the organization.