Prove the value and impact of your athletic programs.
College athletics is more than a game. It's an economic engine for the community, and a launchpad for post-college success.
Get the data you need to prove it.
As the official labor market analytics provider for the NJCAA, Lightcast is proud to support colleges and universities with data-driven insight to capture and communicate the impact of your athletic programs.
We use two lenses – alumni success and economic impact – to capture the most complete picture possible of the value your athletic programs provide for your institution, student athletes, and community.
Learn more about how we look through these two lenses below. If you'd like to learn more or receive a personalized walkthrough of our data and solutions, tailored to your needs and priorities, contact us anytime. We're here to help.
See a holistic picture of your impact, through two complementary lenses:
Alumni Success
Career pathways
Track your athletes’ long-term professional success with insight into the industries, employers, and jobs where they put their education and experience to work after leaving campus.
Additional education
Through our partnership with National Student Clearinghouse®, we make it easy to see which institutions and programs your alumni go on to enroll in after leaving your institution.
Trends over time
Go beyond first job with insight into jobs, estimated wages, percentage of grads remaining in the region, and other key metrics as they change over time.
Economic Impact
Operations Impact
See how your athletic programs’ operations drive the local economy, from employee payroll to expenditures on supplies and services – and quantify the impact of athletics-related building projects.
Spending Impact
Measure the impact of spending by visitors who come into town for athletic events (on food, lodging, transportation, etc.), and even student athletes who move into the region to attend and play for your institution.
Alumni Impact
Quantify the impact of your student athletes who graduate and stay in the region, earning higher wages because of their education and contributing to increased productivity for the local businesses that employ them.
Start telling your story and proving your impact
Contact usAlumni Pathways
The Alumni Pathways platform combines Lightcast’s database of over 130 million online profiles with your institution’s student records – facilitated by our partnership with the National Student Clearinghouse® – to deliver unparalleled insight into your athletes' education and career pathways.
Economic Impact Study
For over 20 years, Lightcast’s Economic Impact Study has equipped institutions with a robust, defensible report that communicates their value and impact. And, our experienced team of economists and analysts can tailor this report to capture the unique contributions of your athletic programs.
Leverage data to communicate your value and amplify your impact
What could you do with this data?
See case studies of how other colleges and universities are putting this data to work.
Get ready to prove your impact
Complete the form to connect with a member of our team. We'll be in touch soon to answer any questions and help you put Lightcast data to work for your institution.