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Lightcast Occupations Taxonomy

Digital Marketing Manager

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A Digital Marketing Manager manages integrated digital marketing campaigns for a company from concept to execution. Oversees digital marketing across different channels including web, email and social media platforms. Monitors impact of digital marketing on uptake of product. Identifies potential new digital channels; develops strategies for increasing sales or market share.

Career AreaMarketing and Public Relations
Occupation GroupMarketing Managers
OccupationMarketing Manager
Specialized OccupationDigital Marketing Manager
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This occupation is part of the Lightcast Occupation Taxonomy, a library of over 1,800 job occupation categories. It is the standard used by higher education institutions, public sector organizations and Fortune 500 companies around the globe.

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