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Lightcast Occupations Taxonomy

Marketing Analyst (General)

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A Marketing Analyst performs research and gathers data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They evaluate data using statistical techniques and software.

Career AreaMarketing and Public Relations
Occupation GroupMarketing Specialists
OccupationMarketing Analyst
Specialized OccupationMarketing Analyst (General)
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This occupation is part of the Lightcast Occupation Taxonomy, a library of over 1,800 job occupation categories. It is the standard used by higher education institutions, public sector organizations and Fortune 500 companies around the globe.

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