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Lightcast Occupations Taxonomy

Marketing Communications Specialist

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A Marketing Communications Specialist describes and promotes an organization and its products including graphics, product collateral, logos, or other promotional products. Analyzes customer requirements, develops messaging architecture and competitive positioning, specifies vehicles/projects, secures resources, communicates project development and drives creative development processes. Works with outside vendors/agencies for design and execution of advertising campaigns, trade show exhibitions, mail campaigns, and seminars.

Career AreaMarketing and Public Relations
Occupation GroupMarketing Specialists
OccupationMarketing Specialist
Specialized OccupationMarketing Communications Specialist
Version7.20.0

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This occupation is part of the Lightcast Occupation Taxonomy, a library of over 1,800 job occupation categories. It is the standard used by higher education institutions, public sector organizations and Fortune 500 companies around the globe.

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