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Lightcast Occupations Taxonomy

Search Engine Marketing Manager

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A Search Engine Marketing Manager develops and manages search engine marketing campaigns. Develops marketing that includes paid advertising on internet search engines, other internet advertising and social media marketing; optimizes a company website to get better ranking in search results. Analyzes marketing data related to search query results.

Career AreaMarketing and Public Relations
Occupation GroupMarketing Specialists
OccupationSearch Engine Optimization Specialist
Specialized OccupationSearch Engine Marketing Manager
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This occupation is part of the Lightcast Occupation Taxonomy, a library of over 1,800 job occupation categories. It is the standard used by higher education institutions, public sector organizations and Fortune 500 companies around the globe.

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