Lightcast Occupations Taxonomy
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Search Engine Marketing Manager
Occupation
About
A Search Engine Marketing Manager develops and manages search engine marketing campaigns. Develops marketing that includes paid advertising on internet search engines, other internet advertising and social media marketing; optimizes a company website to get better ranking in search results. Analyzes marketing data related to search query results.
Career Area
Marketing and Public Relations
Occupation Group
Marketing Specialists
Occupation
Search Engine Optimization Specialist
Specialized Occupation
Search Engine Marketing Manager
Unique Occupation ID
27121411
Version
7.4.0
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(How does Lightcast define an occupation?)Browse the most common related occupations, based on the last 5 months of job postings data
Lightcast Occupation Taxonomy
The Lightcast Occupation Taxonomy (LOT) is an advanced framework developed to classify and organize occupations with high precision and relevance to real-world labor market data. With over 1,800 specialized occupations in its library, it is designed to address the evolving nature of job roles captured from postings and professional profiles.
As we move up in the hierarchy, subsections are exclusive to their associated category. In other words, each specialized occupation is unique to its occupation, each occupation is unique to its occupation group, and each occupation group is unique to its career area. This prevents duplicate or overlapping data when analyzing more than one occupation.
The LOT uses a proprietary classification system of four different levels: career areas, occupation groups, occupations, and specialized occupations.
As we move up in the hierarchy, subsections are exclusive to their associated category. In other words, each specialized occupation is unique to its occupation, each occupation is unique to its occupation group, and each occupation group is unique to its career area. This prevents duplicate or overlapping data when analyzing more than one occupation.
The LOT uses a proprietary classification system of four different levels: career areas, occupation groups, occupations, and specialized occupations.
Browse Occupation Categories
This occupation is part of the Lightcast Occupations Taxonomy, a library of over 1,800 job occupation categories. It is the standard used by higher education institutions, public sector organizations and Fortune 500 companies around the globe.