Unique Skill ID: KS440D46TXLZWJB033XL

Search Engine Marketing

Search Engine Marketing (SEM) is the process of marketing a website through search engines such as Google, Bing, and Yahoo. It involves the use of paid search advertising, commonly referred to as Pay-Per-Click (PPC) advertising, and search engine optimization (SEO). SEM requires a specialized skill set, including knowledge of keyword research, ad targeting, bidding strategies, and analytics. The goal of SEM is to increase website traffic, visibility, and conversions, ultimately leading to increased business revenue.

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