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Web modeling is a branch of Web engineering which addresses the specific issues related to design and development of large-scale Web applications. In particular, it focuses on the design notations and visual languages that can be used for the realization of robust, well-structured, usable and maintainable Web applications.
Designing a data-intensive Web site amounts to specifying its characteristics in terms of various orthogonal abstractions. The main orthogonal models that are involved in complex Web application design are: data structure, content composition, navigation paths, and presentation model.

https://en.wikipedia.org/wiki/Web_modeling

Web Modeling

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