Shifting Trends in Rural and Urban Job Postings

Rural's Rise

Nine of the top 10 counties with the highest growth in posting share from 2019 to 2021 are rural.

Growth

Rural job growth isn’t limited to specific sectors: Job postings have grown in fields such as healthcare, technology, storage and transportation, and science.

Job Sectors

Rural areas have seen growth in high-tech skills, including mobile development, cloud computing, brand management, online marketing, and web analytics. Job postings from urban employers are more likely to allow for remote work: since 2019 remote job postings in urban areas have grown 102% compared to only 14% in rural communities.

In-Demand Rural Skills

Salaries of jobs growing in rural areas are on average 20% higher than all jobs in rural areas.

Average Salaries

From the Report

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