Smarter Targeting Starts Here

From Clean Data to Clear Results

Our reliable data is cleaned, deduped, and verified for accuracy. It enables smarter targeting that goes beyond job titles to reach people by skills and experience, and delivers actionable intelligence that feeds insights directly into your campaigns, workflows, and analytics through APIs and integrations.

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Supercharged Targeting
Across Sales & Marketing

Use enriched firmographic and technographic data alongside verified skill- and role-based profiles to build ultra-specific audiences, elevate engagement, and reduce cost-per-lead.

PIPELINE PERFORMANCE

Find the Right Buyers

  • Lead with Confidence: Reach verified, relevant buyers quickly to build a stronger, predictable pipeline.

  • Close More Deals Faster: Focus reps on meaningful outreach, not chasing bad data, increasing win rates.

  • Multi-Threaded Connections: Engage all decision-makers across functions and regions for higher impact.

LEAD QUALITY

Supercharge Your Sales Pipeline

  • Predictable Growth: High-quality data drives a pipeline you can trust for planning and forecasting.

  • Smart Territory Planning: Prioritize accounts and opportunities with precision for maximum revenue impact.

  • Data-Driven Insights: Gain clarity on performance trends to coach teams and optimize strategy.

TARGETING & SEGMENTATION

Smart Targeting for Faster Wins

  • Precision Targeting: Reach the right buyers using verified skills, expertise, and tech adoption.

  • Persona-Based Outreach: Align campaigns with accurate account hierarchies and buyer personas for better engagement.

  • Faster Conversions: Shorten sales cycles by connecting with high-fit prospects quickly and effectively.

GTM ALIGNMENT

Unified Data, Amplified Results

  • One Source of Truth: Unify sales, marketing, ops, and enablement around clean, consistent data.

  • Shared ICP & Opportunity Definitions: Drive cross-functional collaboration with common standards and measurable goals.

  • Optimized Resource Allocation: Focus campaigns and territories where they’ll deliver the highest impact.

One source of truth for all GTM teams

Verified skills and experience data

Identify and reach decision-makers with precision

GDPR/CCPA compliant, privacy-first profiles

Pinpoint the Prospects That Matter

  • 400+ data fields

  • Refreshed monthly

  • Sourced from 100’s of public sites and procured datasets

  • Access via API or directly via Snowflake

  • Global job title translation and normalization

  • Ethically-sourced and globally compliant

  • Enriched contact and skill data

Global Profiles to Power Your GTM Success

Access comprehensive firmographic and technographic intelligence on more than 280 million companies worldwide to fuel smarter targeting, segmentation, and growth.

Lightcast transforms B2B outreach

With Lightcast data, you get fast, clear answers across critical categories.

  1. Which companies fit our ideal customer profile based on firmographic and technographic attributes?

  2. What markets, regions, or industries show the strongest alignment with our product or service?

  3. How can we expand into adjacent markets with similar company or tech profiles?

  1. Who are the right decision-makers and influencers within our target accounts?

  2. What are their skills, certifications, and verified experiences that indicate real buying authority or solution relevance?

  3. Are we reaching contacts with the right roles and responsibilities, or are we missing key stakeholders?

  1. How complete and accurate is our current GTM contact and account data?

  2. Where are the gaps, duplicates, or inconsistencies across our CRM and marketing automation systems?

  3. How can we maintain a single source of truth for contacts and companies across global teams?

  1. Which segments or personas are generating the highest engagement and conversion rates?

  2. How can we improve targeting for ABM, demand generation, or event outreach?

  3. What message themes or value props resonate with professionals who hold certain skills or certifications?

  1. Are our sales territories aligned with the right mix of high-potential accounts?

  2. Where do we have white space or overlap in coverage across regions or verticals?

  3. How can we ensure each rep or partner has access to verified, up-to-date contact lists?

  1. How does our current market coverage compare to total addressable market (TAM)?

  2. Which industries or technologies are growing fastest, based on company and talent data?

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