The good news is, the same data used to develop these programs in the first place can (and should!) also be used to communicate their value to prospective students.
• Why program-to-market alignment is essential for enrollment growth
• The unique role of each “data layer” in the market research pyramid
• Two key tactics for leveraging market alignment to attract and enroll prospective students
See it in action
Watch real examples and detailed walkthroughs of the concepts discussed in the guide:
Part 1 - What motivates learners?
Part 2 - Crash course in program-to-market alignment
Part 3 - Leveraging alignment to attract and engage