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Content Marketing Specialist

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A Content Marketing Specialist develops plans and strategies for businesses' content marketing, which involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Leads initiatives to drive traffic, engagement, and leads that deliver sales and customer retention.

Career AreaMarketing and Public Relations
Occupation GroupMarketing Specialists
OccupationMarketing Specialist
Specialized OccupationContent Marketing Specialist
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This occupation is part of the Lightcast Occupation Taxonomy, a library of over 1,800 job occupation categories. It is the standard used by higher education institutions, public sector organizations and Fortune 500 companies around the globe.

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