Mark Crofton
SAP
Mark Crofton is Global Vice President and leads the global Field Enablement team at SAP SE. He is a member of SAP’s global executive team. Field Enablement is responsible for all enablement activities and training of SAP’s quota-carrying sales force and revenue enabling roles globally. In this role, Mark draws on his years of experience in sales, sales management and sales enablement.
Prior to his current role, Mark lead global teams at SAP: Sales Learning, Sales Coaching, and earlier the SAP Academy for Sales, the flagship SAP sales training program for Early Talent. Previously, he was VP Sales, Latin America, launching and leading the Mobility business in that region. He has also held positions in the North America Sales and Corporate Development organizations. His expertise is in leading sales teams and implementing Go-to-Market strategy with a focus on attaining revenue targets.
Prior to joining SAP, Mark was a consultant with McKinsey & Company and worked at early-stage venture capital firms in the US and Latin America. He began his career at Thomson Reuters with roles in client services, pre-sales and sales. When he left Thomson Reuters, Mark was an Account Executive based in Argentina with territory responsibility for all Latin America.
Mark has been an Adjunct Professor at Florida International University. He is a mentor for Techstars, Endeavor, Breakthrough Energy and German Accelerator. He serves on the Board of Trustees (Florida) for The Nature Conservancy.
Mark is a graduate of Tufts University and Columbia Business School. He is fluent in Spanish and German and resides in Miami.