Unique Skill ID: BGS5688B743D94F304FC

Segmentation Analysis

Segmentation analysis is a specialized skill used in marketing and market research to identify and group consumers who have similar preferences, behaviors, or characteristics. This analysis helps businesses better understand their customers and create more targeted marketing strategies. A segmentation analysis typically involves gathering data on consumer demographics, psychographics, and purchase behavior, and using statistical methods to identify meaningful subgroups. Successful segmentation analysis requires expertise in statistics, data analysis, and market research techniques.

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