Unique Skill ID: BGS827A0B792281C6109

Behavioral Segmentation

Behavioral segmentation is a marketing strategy that involves segmenting the target market based on consumer behavior. It involves analyzing how consumers interact with a product or service, their purchasing habits, and other behavioral patterns. This strategy allows marketers to tailor their marketing efforts to specific groups of consumers with similar behaviors and preferences, increasing the effectiveness of their campaigns. Behavioral segmentation is a specialized skill that requires a deep understanding of consumer behavior and involves conducting research, analyzing data, and developing targeted marketing strategies.

This Skill is part of Lightcast Open Skills, a library of over 32,000 skills used by schools, communities, and businesses that has become the standard language.
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