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Category Dynamics is a specialized skill that involves understanding how products or services are categorized, positioned, and sold in a particular market. This includes analyzing consumer behaviors, trends, and preferences to develop effective marketing strategies that improve sales and market share. A category dynamics expert must possess a deep understanding of various products and services, as well as the market's competitive landscape and regulatory requirements. The primary goal is to gain a competitive advantage by creating a unique positioning and messaging that resonates with target customers.

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