Unique Skill ID: BGSF02D33809E7BC16D4

Account-Based Marketing

Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise level sales organizations.

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Audience Segmentation
Business-To-Business (B2B) Marketing
Demand Generation
Lead Nurturing
Marketing Automation
Multi-Touch Marketing
Omni-Channel Marketing
Return On Marketing Investment
Web Syndication

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