Unique Skill ID: ES3B93616C45DDC04DBC

Category Strategy

Category strategy is the process of analyzing and managing a specific product or service category to achieve business objectives. It involves identifying market trends and customer needs, evaluating the competition, and developing a plan for product assortment, pricing, promotion, and placement. Category strategy requires a deep understanding of the industry and consumer behavior, as well as strong analytical and strategic thinking skills. It is a specialized skill that is critical for businesses to stay competitive and successful in today's market.

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