Unique Skill ID: ES3F5D851237B4FBA0C1

Ad Serving

Ad serving is the process of delivering digital advertisements to individual users through an ad server. It involves the technical management and optimization of ad campaigns, as well as the tracking and analysis of ad performance data. Ad serving requires a specialized skill set that includes knowledge of ad formats, targeting options, ad networks, and analytics tools. A skilled ad server can help advertisers achieve their marketing goals by delivering ads to the right audience, at the right time, and in the right format.

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This Skill is part of Lightcast Open Skills, a library of over 32,000 skills used by schools, communities, and businesses that has become the standard language.
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