Lightcast is the world's leading authority on job skills, workforce talent, and labor market dynamics, providing expertise that empowers businesses, education providers, and governments to find the skills and talent they need and enables workers to unlock new career opportunities. 

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Video Marketing involves creating and distributing videos to promote or advertise a product, service, or company. It requires specialized skills, such as video editing, storytelling, and content creation, to effectively communicate with the target audience and drive engagement. Video Marketing strategies can include social media ads, online video ads, YouTube ads, and in-stream ads. Successful Video Marketing campaigns can lead to improved brand recognition, increased sales, and a stronger online presence.

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