Sales Prospecting
About
Sales prospecting is the process of identifying potential customers or clients who are likely to buy a company's products or services. It involves researching, identifying, and contacting potential leads through various channels such as ema...
Related Skills
Browse the most common related skills to this skill, based on the last 5 months of job postings data.
How does Lightcast define a skill?
Cold calling is a sales technique where a salesperson makes unsolicited calls to potential customers who have not expressed any interest in their product or service. It requires a specialized skill set, including strong communication skills, persistence, and the ability to handle rejection. Successful cold calling involves preparation, a clear understanding of the product or service being sold, and the ability to quickly build rapport with potential customers. It can be a challenging and time-consuming process, but when done effectively, it can lead to increased sales and business growth.
New Business Development refers to the process of identifying and creating new market opportunities to drive growth and expansion for an organization. This skill involves analyzing market trends, understanding customer needs, and developing strategic partnerships to enhance business reach. Knowledge of New Business Development is used to formulate strategies that align with organizational goals, enabling the identification of potential clients and the establishment of long-term relationships.
Phone Sales refers to the ability to communicate with prospective or existing customers by telephone to explain products or services, assess needs, and support purchasing decisions. It includes initiating or receiving calls, presenting information clearly, handling objections, and guiding conversations toward a transaction or next step. The skill is used in customer outreach, lead follow up, account management, and order processing where direct verbal interaction is required.
Sales Presentations refers to the ability to effectively showcase and promote products or services to potential clients. This skill involves understanding customer needs, presenting relevant solutions, and persuading the audience towards a purchase decision. It requires excellent communication, storytelling, and negotiation skills, along with a deep knowledge of the product or service being sold. Proficiency in creating visually appealing and informative presentation materials is also crucial.
Sales process is a systematic approach used by sales professionals to acquire, retain, and grow customers. It involves a series of steps, from identifying leads to closing deals, and includes activities such as prospecting, needs assessment, presentation, objection handling, and follow-up. A successful sales process requires the right skills, tools, and techniques, as well as the ability to adapt and continuously improve.
Lightcast Skills Taxonomy
Looking for a specific skill? Search our library. Explore 35,000+ skills that we've collected from hundreds of millions of job postings, resumes, and online profiles.
The Lightcast Skills Taxonomy delivers clarity by allowing everyone to speak the same language. Use our APIs to articulate your skills needs, and leave the details to us: our dedicated team of taxonomists and engineers cleans, checks, and updates each entry so that you always have the most accurate and up-to-date picture of the labor market.
Are you a nonprofit pursuing a public good? Lightcast Skills APIs are freely available to you because we believe in using data for good and creating a labor market that works for everyone. Through the shared language of skills, we can enable a world where every worker and every job can find their best fits as efficiently and easily as possible.
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Lightcast Skills Resources

Degree Requirements are Dropping—But They’re Still Higher for AI Jobs

He Tried College Three Times. Then He Found a Career With No Ceiling.

The Rise of Fractional Leadership
About
Sales prospecting is the process of identifying potential customers or clients who are likely to buy a company's products or services. It involves researching, identifying, and contacting potential leads through various channels such as ema...
Related Skills
Browse the most common related skills to this skill, based on the last 5 months of job postings data.
How does Lightcast define a skill?
Cold calling is a sales technique where a salesperson makes unsolicited calls to potential customers who have not expressed any interest in their product or service. It requires a specialized skill set, including strong communication skills, persistence, and the ability to handle rejection. Successful cold calling involves preparation, a clear understanding of the product or service being sold, and the ability to quickly build rapport with potential customers. It can be a challenging and time-consuming process, but when done effectively, it can lead to increased sales and business growth.
New Business Development refers to the process of identifying and creating new market opportunities to drive growth and expansion for an organization. This skill involves analyzing market trends, understanding customer needs, and developing strategic partnerships to enhance business reach. Knowledge of New Business Development is used to formulate strategies that align with organizational goals, enabling the identification of potential clients and the establishment of long-term relationships.
Phone Sales refers to the ability to communicate with prospective or existing customers by telephone to explain products or services, assess needs, and support purchasing decisions. It includes initiating or receiving calls, presenting information clearly, handling objections, and guiding conversations toward a transaction or next step. The skill is used in customer outreach, lead follow up, account management, and order processing where direct verbal interaction is required.
Sales Presentations refers to the ability to effectively showcase and promote products or services to potential clients. This skill involves understanding customer needs, presenting relevant solutions, and persuading the audience towards a purchase decision. It requires excellent communication, storytelling, and negotiation skills, along with a deep knowledge of the product or service being sold. Proficiency in creating visually appealing and informative presentation materials is also crucial.
Sales process is a systematic approach used by sales professionals to acquire, retain, and grow customers. It involves a series of steps, from identifying leads to closing deals, and includes activities such as prospecting, needs assessment, presentation, objection handling, and follow-up. A successful sales process requires the right skills, tools, and techniques, as well as the ability to adapt and continuously improve.
Lightcast Skills Taxonomy
Looking for a specific skill? Search our library. Explore 35,000+ skills that we've collected from hundreds of millions of job postings, resumes, and online profiles.
The Lightcast Skills Taxonomy delivers clarity by allowing everyone to speak the same language. Use our APIs to articulate your skills needs, and leave the details to us: our dedicated team of taxonomists and engineers cleans, checks, and updates each entry so that you always have the most accurate and up-to-date picture of the labor market.
Are you a nonprofit pursuing a public good? Lightcast Skills APIs are freely available to you because we believe in using data for good and creating a labor market that works for everyone. Through the shared language of skills, we can enable a world where every worker and every job can find their best fits as efficiently and easily as possible.
Browse Skill Categories
Lightcast Skills Resources

Degree Requirements are Dropping—But They’re Still Higher for AI Jobs

He Tried College Three Times. Then He Found a Career With No Ceiling.

The Rise of Fractional Leadership
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This skill is part of the Lightcast Skills Taxonomy, a library of over 35,000 job related skills. It is the standard used by higher education institutions, public sector organizations and Fortune 500 companies around the globe.