Candidate Relationship Management (CRM)

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Candidate Relationship Management (CRM) is a process in which companies build and maintain relationships with potential candidates for future job opportunities. It involves strategies and techniques that help recruiters engage and communicate with candidates, even if they are not actively looking for a job at the time. Effective CRM can improve candidate satisfaction, generate referrals, and reduce hiring time and costs. It requires specialized skills in communication, technology, data management, and branding.

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