Unique Skill ID: ES94A14D7F42AFF5C472


AMPScript is a server-side scripting language used to enhance and personalize email messages, landing pages and other digital marketing assets. It is based on the syntax of HTML and provides a set of functions, variables and operators that enable marketers to use customer data to create dynamic, customized content in emails and web pages. AMPScript allows for advanced personalization, segmentation, data retrieval and manipulation, and automation of marketing campaigns in real-time, which helps to increase engagement and drive conversions.

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This Skill is part of Lightcast Open Skills, a library of over 32,000 skills used by schools, communities, and businesses that has become the standard language.
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