Lightcast is the world's leading authority on job skills, workforce talent, and labor market dynamics, providing expertise that empowers businesses, education providers, and governments to find the skills and talent they need and enables workers to unlock new career opportunities. 

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Brand marketing is a specialized skill that involves developing and implementing strategies to promote and enhance the reputation and recognition of a brand. This requires a deep understanding of consumer behavior, market trends, and effective communication techniques. Effective brand marketing can increase brand awareness, build customer loyalty, and drive business growth.

Brand Marketing

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