Unique Skill ID: ESB794BCF580C551C234

Addressable Spend

Addressable spend is a specialized skill that involves leveraging data-driven technologies to create personalized and targeted advertising campaigns for specific audiences. It requires expertise in data analysis, audience segmentation, programmatic advertising, and optimization to maximize the effectiveness of advertising efforts. Successful addressable spend campaigns can lead to increased engagement, higher conversion rates, and better return on investment for businesses.

This Skill is part of Lightcast Open Skills, a library of over 32,000 skills used by schools, communities, and businesses that has become the standard language.
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