Adobe Campaign is a marketing automation tool that allows businesses to create and manage personalized marketing campaigns across various channels, including email, social media, mobile, and web. It offers features like audience segmentation, email marketing, campaign management, and reporting and analytics, enabling businesses to target the right customers with the right messages at the right time. Adobe Campaign integrates with other Adobe tools, such as Adobe Experience Manager and Adobe Analytics, for a seamless marketing experience. It requires specialized skills for effective use.
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