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Customer Success or Customer Success Management is a business method attempting to increase the likelihood of the customer reaching their desired outcomes while using your product or service. Customer Success is relationship-focused client management, that aligns client and vendor goals through mutually beneficial outcomes. An effective Customer Success strategy typically results in decreased customer churn and increased up-sell opportunities. The goal of Customer Success is to make the customer as successful as possible, which in turn, improves customer lifetime value (CLTV) for the company.

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