UI/UX strategy refers to the process of creating a plan for designing user interfaces and user experiences that are effective, engaging, and intuitive for users. It involves defining user goals, identifying user needs and behaviors, conducting user research, creating prototypes, and iterating on design ideas. This specialized skill requires expertise in human psychology, graphic design, information architecture, and other related fields. The ultimate goal of a UI/UX strategy is to create digital products that provide unique and positive experiences for users, while also meeting the business goals of the organization.