Unique Skill ID: KS1203V76H2FS8MBWTV0

Account Planning

Account planning brings the focus on the consumer into the process of developing advertising. Planning is a job function relating to the application of strategy and planning. The discipline and its tools and techniques help to build unique directions, propositions and communications concepts across advertising and marketing channels. The Account Planner, or simply Planner, has a role to identify and empathise with the target market and utilise multiple types of data to unlock insight that creates value between the consumer, the brand and the category of Product (business) or service. The thoughts and observations are construed into a value proposition and make up a document, often called a Creative Brief, that is used to create and inspire advertising campaigns and other marketing communications.

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Account Growth
Account Strategy
Channel Sales
Complex Sales
Enterprise Sales
Sales Strategy
Solution Selling
Strategic Selling
Target Accounts
Value Added Selling (Selling Techniques)

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