Lightcast is the world's leading authority on job skills, workforce talent, and labor market dynamics, providing expertise that empowers businesses, education providers, and governments to find the skills and talent they need and enables workers to unlock new career opportunities. 

Lightcast

 - Labor Market Insights

Browse By Product

Browse By Solution

Maximise Your College's Potential

How can we help

Become the University of the Future

Build a Better Local Economy

Insight to align education with career success

Solutions for

Data & intelligence to inform competitive talent strategies 

Browse By Use Case

Browse by Solution

Attract new businesses and develop talent within your region

Discover the ideal labor markets for deal making

Advanced Search Advertising is a specialized skill that involves using targeted strategies and tools to create and manage effective advertising campaigns on search engines. It requires expertise in keyword research, ad copywriting, bid management, conversion tracking, and analytics to maximize ROI and achieve business objectives. A specialist in advanced search advertising is proficient in implementing advanced techniques and features, such as ad extensions, dynamic ads, and customized landing pages, to improve campaign performance and achieve a competitive advantage in the marketplace.

Advanced Search Advertising

Related Skills

Job Postings Data

Top Companies Posting

Top Job Titles

Job Postings Trend

Live Job Postings