Unique Skill ID: KS120RB5WQ94PZKY9GVV

Audience Segmentation

Audience segmentation involves dividing a large target audience into smaller, more specific groups based on shared characteristics or behaviors. This allows marketers to create more personalized and targeted messaging and strategies for each segment, ultimately leading to more effective and efficient marketing efforts. Audience segmentation requires a specialized skill set that involves understanding market research, customer behavior analysis, and data analytics.

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