Unique Skill ID: KS120Z56NSZXNW9HGMSP

Behavioral Targeting

Behavioral targeting refers to the practice of using data and information about a person's online behavior to deliver specific advertising or marketing messages to them. It is a specialized skill that involves identifying patterns and trends in online activity to create targeted campaigns that are more likely to engage and convert consumers. This approach can be highly effective in boosting ROI and driving sales, but it requires a deep understanding of consumer psychology and the ability to analyze and interpret large amounts of data.

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This Skill is part of Lightcast Open Skills, a library of over 32,000 skills used by schools, communities, and businesses that has become the standard language.
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