Unique Skill ID: KS12160602V51N7SJSX8

Brand Management

Brand Management is the ability to develop, implement, and maintain strategies and measures aimed at safeguarding a brand's identity, reputation, and assets from various threats, risks, and vulnerabilities. This skill involves creating and executing plans to protect and enhance the brand, ensuring consistency and positive associations in the eyes of stakeholders. Individuals with proficiency in Brand Management contribute to the long-term success and sustainability of the brand by mitigating risks and fostering a positive brand image.

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This Skill is part of Lightcast Open Skills, a library of over 32,000 skills used by schools, communities, and businesses that has become the standard language.
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