Certified Hospitality Marketing Executive
The Certified Hospitality Marketing Executive (CHME) is a professional certification program offered by the Hospitality Sales and Marketing Association International (HSMAI). It is designed to recognize professionals who have demonstrated expertise in hospitality marketing and sales. The program covers topics such as market segmentation, channel management, revenue management, branding, and customer engagement. To obtain the CHME designation, candidates must meet certain education and experience requirements and pass an examination. The certification is valid for two years and requires ongoing continuing education to maintain.
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