Unique Skill ID: KS121YY6YTB4QF8HVBB8

Clickstream

Clickstream is the process of tracking a user's activities on a website, including the pages they visit, how long they stay on each page, and their interactions with any links or buttons. This data is then analyzed to gain insights into user behavior and preferences, which can inform website design, marketing strategies, and other business decisions. The ability to conduct clickstream analysis is a specialized skill that requires expertise in data analytics, web development, and user experience research.

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This Skill is part of Lightcast Open Skills, a library of over 32,000 skills used by schools, communities, and businesses that has become the standard language.
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