Unique Skill ID: KS122HJ70JFX40R3W69P

Creative Brief

A creative brief is a document that provides guidance and direction for creative professionals working on a project. It sets out the project's objectives, target audience, tone of voice, messaging, and other important information to ensure that the creative work aligns with the client's needs and vision. Writing a thorough, concise, and clear creative brief is a specialized skill that requires an understanding of marketing and design principles and the ability to think critically and creatively.

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This Skill is part of Lightcast Open Skills, a library of over 32,000 skills used by schools, communities, and businesses that has become the standard language.
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