Customer Retention
About
Customer Retention refers to the strategies and practices aimed at keeping existing customers engaged and satisfied with a company's products or services. This skill involves analyzing customer behavior, feedback, and preferences to develop...
Related Skills
Browse the most common related skills to this skill, based on the last 5 months of job postings data.
How does Lightcast define a skill?
Account Management refers to the process of maintaining and nurturing relationships with clients or customers to ensure their needs are met and satisfaction is achieved. This skill involves understanding client requirements, coordinating services, and providing support to foster long-term partnerships. Knowledge of Account Management is used to analyze client feedback, address concerns, and identify opportunities for improvement, ultimately enhancing client retention and loyalty.
Customer Contacts encompass the interactions and communications between an organization and its customers across various channels. This includes handling inquiries, providing support, addressing concerns, and maintaining customer relationships.
Customer Relationship Management (CRM) Software refers to a technology platform designed to manage a company's interactions and relationships with current and potential customers. This skill encompasses the use of tools and processes that enable the organization of customer data, tracking of customer interactions, and analysis of customer behavior. Knowledge of Customer Relationship Management (CRM) Software is utilized to enhance customer service, improve customer retention, and streamline communication across various channels, ultimately supporting informed decision-making and strategic planning.
Direct selling is the process of selling products or services directly to consumers without using a physical retail store or traditional marketing channels. It requires specialized skills such as product knowledge, communication, persuasion, and building relationships with customers. Direct sellers usually work independently or as part of a team, and can generate income through commissions on sales. Successful direct selling requires dedication, hard work, and a passion for the products or services being sold.
Inbound Sales refers to the process of responding to prospective customers who initiate contact and assessing needs to guide appropriate product or service options. It involves qualifying inquiries, providing information, and moving interested prospects through a structured sales process. The skill is used in customer facing roles to manage leads, support decision making, and coordinate follow up with other business functions.
Lightcast Skills Taxonomy
Looking for a specific skill? Search our library. Explore 35,000+ skills that we've collected from hundreds of millions of job postings, resumes, and online profiles.
The Lightcast Skills Taxonomy delivers clarity by allowing everyone to speak the same language. Use our APIs to articulate your skills needs, and leave the details to us: our dedicated team of taxonomists and engineers cleans, checks, and updates each entry so that you always have the most accurate and up-to-date picture of the labor market.
Are you a nonprofit pursuing a public good? Lightcast Skills APIs are freely available to you because we believe in using data for good and creating a labor market that works for everyone. Through the shared language of skills, we can enable a world where every worker and every job can find their best fits as efficiently and easily as possible.
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Lightcast Skills Resources

Degree Requirements are Dropping—But They’re Still Higher for AI Jobs

He Tried College Three Times. Then He Found a Career With No Ceiling.

The Rise of Fractional Leadership
About
Customer Retention refers to the strategies and practices aimed at keeping existing customers engaged and satisfied with a company's products or services. This skill involves analyzing customer behavior, feedback, and preferences to develop...
Related Skills
Browse the most common related skills to this skill, based on the last 5 months of job postings data.
How does Lightcast define a skill?
Account Management refers to the process of maintaining and nurturing relationships with clients or customers to ensure their needs are met and satisfaction is achieved. This skill involves understanding client requirements, coordinating services, and providing support to foster long-term partnerships. Knowledge of Account Management is used to analyze client feedback, address concerns, and identify opportunities for improvement, ultimately enhancing client retention and loyalty.
Customer Contacts encompass the interactions and communications between an organization and its customers across various channels. This includes handling inquiries, providing support, addressing concerns, and maintaining customer relationships.
Customer Relationship Management (CRM) Software refers to a technology platform designed to manage a company's interactions and relationships with current and potential customers. This skill encompasses the use of tools and processes that enable the organization of customer data, tracking of customer interactions, and analysis of customer behavior. Knowledge of Customer Relationship Management (CRM) Software is utilized to enhance customer service, improve customer retention, and streamline communication across various channels, ultimately supporting informed decision-making and strategic planning.
Direct selling is the process of selling products or services directly to consumers without using a physical retail store or traditional marketing channels. It requires specialized skills such as product knowledge, communication, persuasion, and building relationships with customers. Direct sellers usually work independently or as part of a team, and can generate income through commissions on sales. Successful direct selling requires dedication, hard work, and a passion for the products or services being sold.
Inbound Sales refers to the process of responding to prospective customers who initiate contact and assessing needs to guide appropriate product or service options. It involves qualifying inquiries, providing information, and moving interested prospects through a structured sales process. The skill is used in customer facing roles to manage leads, support decision making, and coordinate follow up with other business functions.
Lightcast Skills Taxonomy
Looking for a specific skill? Search our library. Explore 35,000+ skills that we've collected from hundreds of millions of job postings, resumes, and online profiles.
The Lightcast Skills Taxonomy delivers clarity by allowing everyone to speak the same language. Use our APIs to articulate your skills needs, and leave the details to us: our dedicated team of taxonomists and engineers cleans, checks, and updates each entry so that you always have the most accurate and up-to-date picture of the labor market.
Are you a nonprofit pursuing a public good? Lightcast Skills APIs are freely available to you because we believe in using data for good and creating a labor market that works for everyone. Through the shared language of skills, we can enable a world where every worker and every job can find their best fits as efficiently and easily as possible.
Browse Skill Categories
Lightcast Skills Resources

Degree Requirements are Dropping—But They’re Still Higher for AI Jobs

He Tried College Three Times. Then He Found a Career With No Ceiling.

The Rise of Fractional Leadership
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This skill is part of the Lightcast Skills Taxonomy, a library of over 35,000 job related skills. It is the standard used by higher education institutions, public sector organizations and Fortune 500 companies around the globe.